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L’Acchiappacolore, Bassetti and Triumph International launch a partnership project The Club del Colore – ‘the colour club’ – has just been established. This project brings together some of the most prominent leading companies in the sector that makes colour its distinctive trait. Those involved are: Bassetti, with its new mass-distribution label BassettiMania; Triumph, with its Triumph and Sloggi labels; and L’Acchiappacolore, enterprise promoter. As of September, the initiative aims to underline the excellence of the brands involved, developing a series of consumer-oriented activities. The Club’s Internet site (www.ilclubdelcolore.it) is the project departure point: a true convergence area for companies and consumers, who will be providing a series of practical tips for making colour an authentic lifestyle. The site contents will be sub-divided into four areas: furnishings and design, fashion and trends, washing and item care and, lastly, the relationship between colour and personality. The website will also be the vehicle for the various initiatives promoted by the Club del Colore. The first important operation is the fun instant win competition lasting 100 days, from September to December. Every day colourful prizes supplied by the partner companies will go to lucky winners, while there will also be a final bumper-prize of products by the Club members. The Club will be organising competitions and tests with colourful designer prizes up for the taking, developing activities, special offers and events involving not only the various partners’ flagship-stores but also the most prominent mass distribution outlets. September also sees the start of a large endorsement campaign to make consumers aware of the Club del Colore. |
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